I love Sago and Gulaman...in any variety whether with or with out milk but anyway i am craving for it now this is sooo Filipino.
Just found out that Nescafe has a "SAMALAMIG CAMPAIGN"
Just as varied as Filipinos enjoy their warm cup of Nescafe Classic, there are also many ice-cold ways in which they can enjoy their favorite beverage. Samalamig or iced concoctions, after all, are the Pinoys’ beverage of choice especially during the hot summer months. Nescafe Classic shares samalamig...
In our Emarke subject we, Marketing Major students has an assignment to look into the campaign and see how effective the campaign was, and also to suggest some strategies that would fit the said campaign.
As i see the commercial "SAMALAMIG" is very local that caters all walks of life people, this is a new improved nescafe samalamig that "ANYONE CAN ENJOY" but how can everyone will notice and be informed of this "SAMALAMIG" for me as a student i can easily suggest a SCHOOL TO SCHOOL TOUR since most of the market of "SAMALAMIG" are youth like me, Free Taste to every school, Free taste to every supermarket, and to Every malls and offices now a days call center people loves COFFEE to perk them up so now i am sure like I AM i will really appreciate it if they will do the FREE tasting and give samples to every SCHOOL,supermarket and call center offices. Another is just like the MILO did why not sponsor a FUN RUN since now a days RUNNING is one of the most advertised Sport as a member of SAMALAMIG NESCAFE Running Club...
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